Social Media Marketing: “small is the new big. Sustainable is the new growth”
April 3rd, 2009Hello! Great article from the blog: http://blogdesignstudio.com/business-blogging/how-social-media-marketing-is-affecting-the-economy/ on how Social Media Marketing is affecting the economy. Great insight about the new trust in people rather than huge corporations, and how corporations can learn from this generally newer development.
Here it is:
Recently, I was thinking that it’s been a while since I’ve discussed “small business talk or inbound marketing” on this blog and then I read this wonderful article - “why small companies will win in this economy?” that I came across through Jim Kukral’s post - “We don’t trust companies anymore…we trust people“. The moment I read this post, I knew that I had to write something about it as not only this was a great article to share with all of you, it’s one point that definitely deserves commentary from almost all the bloggers -
We all can see that how social media marketing is increasing and how various tools are bringing us closer to each other. Be it blogs, twitter, facebook, youtube, digg or just about any other tool - there is some social element that helps us connect us with our known ones and those who are not known to us, however are authority in one or the other subject. Now, the question arises that why exactly social media marketing is booming?
Peter Bergman hits the hammer at the right spot -
We simply don’t trust companies anymore. We trust people. And in big companies, it’s hard to even find a person to trust as we scream “operator” into our telephones only to get transferred to another menu whose options have changed.
So true! Call it Word of mouth marketing, referral marketing or just about anything - we all are seeing this trend increasing as we lose the trust in those big corporations. In today’s world we all are interested in solutions that are catered for us and we all seek personal attention for every single penny that we spend. We are getting sick of those long queues over the phone and various different answers that lead us to no solution but lot of headache. I agree that it is not true for every aspect of the economy & industry and is more focused towards service industry.
If you’ll ask the question from yourself, that when was the last time you were really happy from the service you received from a large corporation then I’m sure you’ll get the point that Peter, Jim and now I’m trying to convey over here.
Being a small business owner, I certainly have my own experience to share as even we are in a position to expand our venture from 4 people to more. I myself have got lots of new clients just because one of our old client’s referred us to them. There are already lot of large web design firms however, its small companies and individual wordpress theme designers who are getting the attention in the space of WordPress theme designs. Why is that? Because, those client’s trust their friends who referred us to them.
Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.
This very small line says almost everything that you’ll see is happening in the market at the moment. Small is becoming big because small businesses can easily manage to give the right amount of attention to its customers and if a business can sustain that, then they’ll surely grow as well as they’ll get the referral that they deserve.
I’m sure that this trend will only increase as more and more people will interact on the web and will chose to trust the person they know and not just the advertisement they’ll see on TVs, website or radios. We’ll surely see more and more small businesses and will see many new entrepreneur’s until those big corporations decide to get back to basics and start giving enough attention to their customers.
Or should we say that today’s customer has become much smarter and demanding that small businesses have been able to handle as compared to large corporations? What are your thoughts on the same?
