On January 28th, my client Robin Daly, a C2 Paint dealer and owner of Daly’s Paint and Decorating in Seattle, forwarded me this email from her store manager:

“Robin~We have received about 30 orders for C2-425 (color) “ENOKI” in the last 2 weeks or so!  What magazine did it appear in???  This morning alone we sent out 3 sampler pots and 6 Ultimate Paint Chips in this color!”

Later that week, on January 31, Courtney reported:

“Robin~I thought you would find this interesting: 22 of the 42 UPC purchases, requested 425-Enoki on them. Out of 12 sampler orders, 10 of the requests have been for 425-Enoki.”

Low and behold, the Enoki feature we’d worked on  just ran in the February issue of House Beautiful under the column “Colors I’m Dying to Try.”  To me, this is a perfect example of how public relations through national media sources can assist inquiries and sales directly to our local retail outlets.  This is one beautiful, neutral camel color- Enoki- was proof; out of 496 C2 Paint colors, this one was driving sampling and sales. Right after the magazine dropped and was placed on shelves.

Enoki is definitely a nice, neutral color that would tend to be widely accepted by the masses, BUT-there are plenty of nice, neutral colors out there to choose from, bizillions, actually, and this third-party endorsement in a national magazine gave consumers enough confidence to go ahead and give C2-Enoki the green light! It works.  Believe me when I say National PR will help National brands and Local brands alike!