Posted on: 6 April 2016
Real estate agents face an extremely competitive market, and it can be a real challenge to stand out from the crowd. If you're in the business of buying and selling homes, today's modern consumer is savvier than ever before. In order to stay above the fray and make your website, pamphlets, and other marketing tools stand out, you need to get creative so you can garner as many sales as possible.
Use Social Media
Smartphone apps and websites like Instagram, Snapchat, and Vine can give you a whole new demographic of potential customers. This is especially true when it comes to younger buyers. If you have a home for sale, take some creative shots of the property and put them on your Instagram account. Short videos using the Vine app can give people a peek inside a property while enticing them to learn more. Don't forget to add a personal spin to your social media marketing by posting photos of yourself and your office staff. When people feel a more personal connection, they're more prone to reach out to you and ask questions.
A fun and engaging way to help prospective buyers make a decision is to offer interactive quizzes on your website. Ask questions, like what style of home they prefer, what their ideal neighborhood would be like, and how important things are to them like proximity to shopping and good schools. Hone in on the things home buyers are looking for, and then show them available listings that match the results of their quiz. It's a great marketing tool that will get people more engaged in the process and they'll be able to narrow down potential choices for a new home based on their personal needs.
Revive Your Business Cards
Even with so much technology available today, the tried-and-true business card is still a great marketing tool. But it might be time to update your glossy plain-text real estate agent card and try something fresh and new. Add a QR code to the card that people can scan with their phones to pull up your company's website quickly and see a list of homes on the market. Use renewable material like recycled paper that has a letterpress effect for a fresh style. You may even want to consider revamping your agency's logo to look more up to date and fresh. While these changes seem small, they can have a big impact on keeping your real estate agency at the top of buyers' minds. A few creative changes can really help keep your real estate business at the top of the competitive heap.Share